via youtube.com
Toyota, in spite of its recent recalls, is doing a lot of things right. I've been a Sienna owner for going on 5 months now, and let me tell you, that fucking thing is bad ass. Full disclosure, I'm a minivan lover and have been since I was 16 (not sure what's wrong with me), but this thing sets the bar pretty damn high.
Anyway, full marks to Toyota for going balls-out with this campaign. TV spots, social media integration, and Jody Hill of Eastbound and Down, Foot Fist Way, Observe and Report fame directing the spots.
Are they a Modern Family rip-off? Absolutely. But they're still funny. Nice work Toyota.
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